It’s been quite a journey—from accountant to product designer. I’ve worked in agencies, healthcare, and finance, most recently at LPL Financial as a UX designer, continually seeking to deliver better digital experiences.
I’m also a musician, and when I’m not designing, I enjoy playing guitar, traveling, and cooking with my wife.
B.A. Economics, City College of New York
Certification of UX from General Assembly
Husband, Dog owner, musician, and traveller
5+ years UX Designer
Design Processes unites a design team around a common language. Every company has a unique design system. Here is my design thinking and how I approach every process.
What’s the problem I should be solving? It’s critical that we understand the demographics, users and business needs. User Research allows us to listen to the user, how the use the product and what would help their experience be delightful.
TECHNIQUES USED:
User Interviews
Empathy Mapping
Contextual Inquiry
Problem Exploration
Competitive Analysis
Once we understand what we should be solving for it's time to make sure the entire team is on board. We need to analyze and synthesize our user's feedback, and make sure we're taking a goal-oriented approach, rather than a feature-approach. Our strategy must solve the problem, not just add new features.
TECHNIQUES USED:
Feature Prioritization
MOSCoW Map
Tech Feasibility Analysis
User Flow
Personas
Journey Maps
Then it's time to design the product using best practices. Starting the conversation with some Design Studio sketches is always the fastest method. Depending on the product solution, quality needed and timeline LoFi or HiFi Wireframes can be produced and then the Prototyping fun begins.
Using guided or unguided User Testing is paramount. We are not our users and this is the time to discover if product is function and usable.
TECHNIQUES USED:
Sketching
Design Studio
Prototyping
Usability Testing
Wireframing
Then it's time to pass the information onto our developers and build this product! Producing user friendly Functional Specifications makes happy developers. Communication and working with talented developers is key to producing a fantastic product.
TECHNIQUES USED:
High fidelity mockups
Final testing
Experience Walkthrough
Design/Zeplin Files Handoff